Social media that actually grows your business

Digital marketing and strategy
for founders and small teams

Let's talk

Services

Brand Strategy
Your brand vision translated into a comprehensive, long-lasting, go-to resource

Sharp Messaging
Website, email, and social copy that connects your brand with your audience

Content Playbook
Algorithm-proof ideas and visuals for on-brand posts on every platform

Team Training
Arming your team with training and tools to plan, post, and stay on track

A woman with short, wavy brown hair and glasses, smiling outdoors with trees and green foliage in the background.

One-on-one support and a marketing plan that finally works

I'm a brand and content strategist with more than 20 years of experience in marketing and communications with hospitality, lifestyle, start-ups, and nonprofit organizations, both as the vice president of marketing, communications, and content at the James Beard Foundation, and years of working on my own.

Narrative is built on the knowledge that the key to successful marketing is a comprehensive, customized brand and content strategy — and that most small businesses owners are too busy to create one on their own.

Armed with lessons learned from dozens of websites, hundreds of email newsletters and PR campaigns, and countless social media posts, I work one-on-one with small business founders and teams to create the missing piece holding them back from digital marketing success: a holistic brand and content strategy that connects all their communications efforts – so that every minute and every penny invested gets them closer to their business goals. 

If you reject the ubiquitous, one-size-fits-all, algorithm-focused advice bombarding you on social media, and want a sustainable plan to show up authentically online and see real business results, you’re in the right place! 

Work

Logo for Rentspaces featuring a large teal letter 'B' with white text overlay
Colorful logo with vertical stripes behind a white circle, displaying the text 'PHILIPPI VILLAGE' with 'PHILIPPI' in multicolored letters and 'VILLAGE' in gray.
Purpose Collective
Logo of Bertha Foundation with a circular emblem containing the letter 'B' and intricate border design, and the organization's name written to the right.
Women Travel Art Food
Logo for Cricket's Candy Creations with colorful text and small decorative elements.
Text that reads 'The Queensboro' in stylized font.
Logo for Kitchen Sense with the subtitle 'Food and Food Systems at the Intersection of Gastronomy and Politics'

  • “Alison is that rare advisor who doesn't immediately react to what I want to do, but instead thoughtfully helps me see what's possible through the eyes of the audience we're building. If the idea for this show was a jumble of jigsaw puzzle pieces, then Alison's counsel and strategy helped us smoothly click the pieces together. Suddenly, the bigger picture--and opportunity for our business--was crystal clear. She is worth the investment.” 

    Kelly Groehler , The WTAF Show (Women. Travel. Art. Food.)

  • “One of the highlights of my almost 30 years at the James Beard Foundation was being able to work closely with Alison for more than 15 of those years. She's one of the most competent, responsible, professional, and strategic colleagues I've known. Her ability to quickly assess a variety of situations and understand the best way for the organization to move forward in order to maximize the value of all stakeholders (staff, sponsors, clients, the general public, etc.) is uncanny. And her resonance with the general ethos of these different groups forms the basis of her gift as a communications and marketing professional. She's extremely organized, thoughtful, personable, and has a great sense of humor. I would want her to be part of any project or team, as she'd be a valuable asset, whatever the subject or goal.”

    Mitchell Davis, KitchenSense

  • “Alison translated my vision into perfectly-crafted messaging and brand guidelines that ensure we're telling a consistent story on social media, our website, and in all of our marketing. Years later, I still refer back to the strategy that Alison built for us.”

    Cricket Azima, Cricket’s Candy Creations and The Creative Kitchen

  • “Alison’s dedication to building a solid foundation for our brand and being a trusted partner really stood out to me. The strategy she creates for your brand will serve you and your team for years to come!”

    Bushra Razack, Philippi Village

  • “Before working with Alison, I was never sure if what I was posting on social media was having an impact on my small business. Now, I post with a purpose and see real results – in follower growth, engagement, and inbound leads!”

    Ginette Lospinoso Dean, GLD Interiors NY

  • “I tend to be skeptical about working with consultants, because the time it takes them to get up to speed enough to think creatively and knowledgeably about your work can sometimes be better spent with your team. In working with Alison, I found the opposite to be true. She asks the right questions, remembers important details, and returns with useful tools, feedback, and strategic thinking. She is a sharp thinker who understands institutions, including how to work within given resources and capacity.

    Laura Horwitz, CEO, Bertha Philanthropies

  • “Alison’s understanding of the hospitality business, strategy, and social media has helped us use our resources efficiently to tell our story in a way that’s authentic to us and that brings in new and returning business.”

    Dudley Stewart, The Queensboro

Ready to get your brand
the attention it deserves?

Let’s talk!

Three essential shifts to get results from your digital marketing without starting over (again).

You’ve tried posting consistently(-ish). You’ve hired a social media manager. You’ve even tried an agency. But your social media still isn’t growing or driving sales, and you’re wondering if it ever will.

This checklist will give you a clear understanding of what’s really missing in your marketing, and exactly what you need to get the consistent results you’re looking for.

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